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10 Reasons Why Your Web Site Isn't Getting the Results You Need.10 Reasons Why Your Web Site Isn't Getting the Results You Need...By Stuart Johnstone www.bankofknowledge.info There can be numerous reasons why your web site getting the results you need, but what I've tried to do here is list 10 fundamental issues which are relatively easy to fix. ==>> 1) You don't accept Credit Card Orders. Your web site must accept credit cards if you want to succeed online. Approximately 90% or more of your customers will purchase by credit card, so if you don't offer this facility you are ruling out 90% of your potential business. These days people live on plastic, partly because it's convenient to use. Don't make ordering inconvenient by not offering a credit card facility. If someone has to get out of their chair and write a cheque etc then chances are you've lost them. They'll simply skip to the next site and use their card there. ==>> 2) You don't have Secure Online Ordering. People are still a bit nervous about using their credit card online. Don't get me wrong there are millions of people out there who order online with no reservations, but there are still people who aren't 100% sure. You must have a secure ordering facility otherwise you will loose every potential customer who comes to your site. Would you type your credit card number into a site which was not 100% safe? ==>> 3) You don't accept Offline Orders. Make ordering as easy as possible, don't put any barriers in a customers way. Offer the facility to order through various methods, as well as Online. You should also accept Phone, Fax, and Postal orders. Put your phone number on your web site. Have a printable order form on your site which can be faxed or posted to you. Even include a Freepost address on the form to make it that much easier. Just because your business is online, it doesn't mean to say you can't have offline facilities. ==>> 4) You don't have your Own Domain Name If you don't have your own domain name you are loosing credibility. People just won't take your business seriously if it's hosted on a Free Domain. Another downside is that most free domains put their own adverts at the top of your site, and there's nothing you can do to switch them off. The first thing a customer will see when they visit your site will be adverts which are nothing to do with your business. It's hard enough trying to keep someone at your web site without distracting them with other ads. You can now buy domain names very cheaply. It's well worth the small investment. ==>> 5) You don't have Quality Products or Services. If you want long term success in any business, including the Internet, you must provide quality products or services. This may seem obvious but you'd be amazed at what you can find on the net! Another thing to watch is that your product may already be of good quality, but it is perceived to be poor. This can be caused by subtle things. You may just need to add in some complimentary bonus products to complete the package, or you may need to re-present you offer. If your product is great but the presentation is poor, this will undoubtedly affect your sales. Always answer the question “what's in it for me?” (“me” as in your prospective customer). ==>> 6) Your web site is Confusing, Shoddy, or Lacks Credibility. I've seen some shoddy sites out there, and the first thing which springs into my mind is lack of trust. If a site is poor and lacks credibility it will give an impression of an amateur business, and immediately raise doubts about trusting them with your hard earned money. Another fault can be that the site looks sharp and professional, but is Confusing. You must realise that people generally have a short attention span, and even more so when they are online. Don't waste all that time, money and effort getting someone to your site and then loose their business because they either couldn't figure out what was going on, or couldn't figure out what to order because they were bombarded with offers. Focus on one Key Product at a time, and then introduce others later. ==>> 7) You don't give any Incentive to Come Back to your site. Give people a reason to come back to your site. Generally you will not secure a sale when someone visits your site for the first time, so you need to give them a reason to come back. That way you get further chances to offer them something. You can prove your worth, build credibility, and hopefully receive an order at some point during this process. Why not give away something for Free such as an ebook, article, report, or links to valuable tools etc. ==>> 8) You don't Follow Up your Prospective Customers. As I've said elsewhere, generally people will not buy from you the first time they visit your site. The best way round this is to get their email address and follow up regularly. This is where you can make the majority of your sales, and your fortune! Collect your customers email address without fail when they visit your site, then contact them regularly. It costs you nothing to send them an email (except maybe the cost of your internet connection). The good news is that you can get autoresponders which will do this for you if wish. You can set them to send out different emails within different time periods, and they look like they've been personally sent by you. A must for all those internet couch potatoes out there! ==>> 9) You don't Constantly Update & Improve. The Internet is always moving and changing, sometimes at a very fast pace. So you need to keep up to date and make sure you always have that edge, or at the very least so that you don't fall behind your competitors. Watch out for new marketing methods and strategies. Have a look at what the most successful sites are doing and learn from them. Keep an eye out for new trends. Don't let your site or your business become stagnant, otherwise you run the danger of your income following suit. ==>> 10) You don't Advertise Enough...or at All! If you don't promote your site you won't get any visitors. You could have the best product and the most amazing web site in the world, but if no one knows it's there, no one will come. Loads of people throw up a web site and then think that people will automatically come. They think that the internet is just swarming with people and that they're bound to pass through their site just because it's there. Well, the internet “is” swarming with people, but you need to a) tell them your site's there, and b) give them a reason to visit. It needs to be a good enough reason to visit your site rather than the thousand's of others out there. Yours In Success, Stuart Johnstone www.bankofknowledge.info Stuart Johnstone Reveals the Secret Proven Methods used by Online Experts. Receive the Free Report, "115 Internet Marketing Techniques To Earn £66,667 or More Per Year Online!" today and learn how ANYONE with half-a-brain can build a multi-million pound business on the Internet with a few simple steps. ==>> For a copy of our FREE Report simply email your Name to freereport@bankofknowledge.info?subject=115_Secrets or visit www.bankofknowledge.info About the author: Stuart Johnstone Reveals the Secret Proven Methods used by Online Experts. Circulated by Article Emporium A guerrilla marketing tactic for begining businesses When you first start a web based business you need every bit of help you can get to make yourself known to your potential clients. With a couple of hours work and research you can get the most famous internet business working for you. I developed this idea after reading Jay Leviso... Web Site Promotion: Incoming Links Can Increase Web Site Traffic Would you like to increase your web site traffic and sales? By using a simple web site promotion method, you can get higher placement in search engine listings, which translates to more money in your bank account. If you are willing to do some work, you can get more targeted traffi... Search Engine Optimization Tips - Part Three Welcome to part three of our series of articles on search engine optimization. In the third and final part of our series of articles on search engine optimization we cover the topic of links, the types of links and what makes them so important. Links Links, links, link... How I Got Hundreds Of Links To My Website I finally got my web site to the top of MSN for a very competitive keyword - "free paid surveys". I knew that if you want your website to rank high with the major search engines you must get other web sites link to yours. I was also aware that there are several fr... Synergy Synergy What's Synergy? Here are some common definitions 1) Combined Action 2) A mutually advantageous conjunction of distinct elements 3) Something that cooperates with something else to produce an enhanced effect. Why am I... The Search Engine Optimization Secret That Everybody Ignores Search engine optimization is a very critical task in the success of any website. In recent times search engines seem to have complicated this task further by their frequent changes in rules. This has caused lots of anxiety as some of these changes have seen some sites lose virtual... Golf Swing Secrets of Successful Players You can have a golf swing which will grind out powerful and accurate shots just like a champion, let me tell you how. The golf swing of a successful player differs from that of an ordinary player in two main respects; it is both correct and well grooved. What do I... 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Tips for getting on TV and Radio Talk Shows! We're all familiar with the litany of TV and radio talk shows. Perhaps you've watched or listen…maybe you thought – I would make a great guest! Well, if you think you would make a great TV and radio talk show guest…read on and learn how to get on TV and radio talk shows! A ra... Tips for getting on TV and Radio Talk Shows! We're all familiar with the litany of TV and radio talk shows. Perhaps you've watched or listen…maybe you thought – I would make a great guest! Well, if you think you would make a great TV and radio talk show guest…read on and learn how to get on TV and radio talk shows! A ra... 10 Reasons Why Your Web Site Isn't Getting the Results You Need. 10 Reasons Why Your Web Site Isn't Getting the Results You Need... By Stuart Johnstone www.bankofknowledge.info There can be numerous reasons why your web site getting the results you need, but what I've tried to do here is list 10 fundamental issues... How to get free traffic A new report “Why your site is not making sales” confirmed that to get traffic you need to recognize the failures to know the success. That is, know what works and why and what doesn't and why before you move on. Some people have done a lot online but failed. A man started... Google PageRank: Facts and Fiction Google PageRank has always been a controversial issue among webmasters. There seems to be many questions floating around with suggests that many people are not familiar with how PageRank works. Here, I will attempt to answer some of the common questions and discard the rumors.
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